The label tells you more than the marketing does — if you know where to look. Start with the Supplement Facts panel, not the front of the bottle.

Watch for proprietary blends

A "proprietary blend" lists several ingredients under one combined weight, so you cannot see the dose of each. That makes it impossible to compare against studied doses. Transparent products disclose every ingredient at its own milligram amount.

Check standardization

  • Herbal extracts should state the standardized compound and percentage (for example, bacosides for Bacopa).
  • Branded ingredient forms should be named and dosed.
  • "Whole herb" and "extract" are not interchangeable — potency differs.